Foley, AL Apartment Market & Multifamily Brokerage
Baldwin County, AL
Foley is one of the fastest-growing cities in the entire country right now — 24,026 residents and climbing fast, supporting 29 tracked properties and 3,552 units.
At 147.8 units per 1,000 residents, apartment supply here is keeping pace with the growth — a market that's actively building to catch up with demand, not one that's been left behind by it.
Average asking rent runs $1,515/unit, on the higher end of our coverage area. The growth story here isn't a secret — underwriting discipline is what separates the winners from the owners who overpaid at the peak.
Foley is the nation's 14th-fastest-growing city its size, adding ~10,000 residents since 2020 — growth so fast the city paused new permits in 2025.
Steven Rowe and Gulf Coast Multifamily represent owners of 10+ unit apartment properties in Foley and across Baldwin County, AL. If you're thinking about selling, refinancing, or just want to know what your property is worth, a confidential conversation costs nothing.