Laurel, MS Apartment Market & Multifamily Brokerage
Jones County, MS
Laurel has 17,679 residents supporting 12 tracked multifamily properties and 686 units. Enough scale to matter, small enough that a handful of transactions can move the whole market.
One number worth sitting with: only 38.8 apartment units per 1,000 residents, below most of the markets we track. Either this is a true ownership-heavy market with limited renter demand, or there's renter demand here that isn't being served by tracked multifamily stock — worth a closer look before assuming it's the former.
Average asking rent sits around $901/unit — soft relative to the broader footprint. That's the opening: well-located, well-run product has real room to push rent before it bumps into a ceiling.
Laurel is one of Jones County's two county seats, home to Howard Industries, one of Mississippi's largest private employers, and the setting of HGTV's Home Town.
Steven Rowe and Gulf Coast Multifamily represent owners of 10+ unit apartment properties in Laurel and across Jones County, MS. If you're thinking about selling, refinancing, or just want to know what your property is worth, a confidential conversation costs nothing.