Mary Esther, FL Apartment Market & Multifamily Brokerage
Okaloosa County, FL
Mary Esther has 4,493 residents supporting 9 tracked multifamily properties and 597 units. Enough scale to matter, small enough that a handful of transactions can move the whole market.
The numbers stand out: 132.9 apartment units per 1,000 residents, well above the average across our tracked cities. That's a market where renting is the norm, not the exception — multifamily is a real share of how this city houses itself.
Average asking rent here runs $1,848/unit, on the higher end of our coverage area. That ceiling makes underwriting discipline the deciding factor — the market can support strong rents, but only for product that's actually earned them.
Mary Esther sits right next to Hurlburt Field, headquarters of Air Force Special Operations Command, so military households make up a big share of local renters.
Steven Rowe and Gulf Coast Multifamily represent owners of 10+ unit apartment properties in Mary Esther and across Okaloosa County, FL. If you're thinking about selling, refinancing, or just want to know what your property is worth, a confidential conversation costs nothing.