Petal, MS Apartment Market & Multifamily Brokerage
Forrest County, MS
Petal has 11,538 residents supporting 9 tracked multifamily properties and 184 units. Enough scale to matter, small enough that a handful of transactions can move the whole market.
One number worth sitting with: only 15.9 apartment units per 1,000 residents, below most of the markets we track. Either this is a true ownership-heavy market with limited renter demand, or there's renter demand here that isn't being served by tracked multifamily stock — worth a closer look before assuming it's the former.
Average asking rent sits around $672/unit — soft relative to the broader footprint. That's the opening: well-located, well-run product has real room to push rent before it bumps into a ceiling.
Petal sits just across the Leaf River from Hattiesburg, giving renters a quieter address within minutes of the University of Southern Mississippi and the city's hospitals.
Steven Rowe and Gulf Coast Multifamily represent owners of 10+ unit apartment properties in Petal and across Forrest County, MS. If you're thinking about selling, refinancing, or just want to know what your property is worth, a confidential conversation costs nothing.

