Santa Rosa Beach, FL Apartment Market & Multifamily Brokerage
Walton County, FL
Santa Rosa Beach has 9,517 residents supporting 15 tracked multifamily properties and 2,994 units. Enough scale to matter, small enough that a handful of transactions can move the whole market.
The numbers stand out: 314.6 apartment units per 1,000 residents, well above the average across our tracked cities. That's a market where renting is the norm, not the exception — multifamily is a real share of how this city houses itself.
Average asking rent here runs $1,974/unit, on the higher end of our coverage area. That ceiling makes underwriting discipline the deciding factor — the market can support strong rents, but only for product that's actually earned them.
Santa Rosa Beach anchors the Scenic Highway 30A corridor, one of the most expensive beach markets on the Gulf, where workforce housing is in short supply.
Steven Rowe and Gulf Coast Multifamily represent owners of 10+ unit apartment properties in Santa Rosa Beach and across Walton County, FL. If you're thinking about selling, refinancing, or just want to know what your property is worth, a confidential conversation costs nothing.